On December 20, the Zhejiang Provincial Digital Transformation Promotion Conference and the 2024 Digital Zhejiang Business Annual Meeting were held in Ningbo. At the event, PROYA was the only cosmetics brand selected for the 2024 Zhejiang Private Enterprises Digital Transformation “Trend Setter” List, recognizing its outstanding achievements in digital transformation.
As a leading cosmetics company in China, PROYA has actively responded to national initiatives, focusing on promoting the rapid development of new quality productive forces through comprehensive digitalization. The company has widely adopted cutting-edge technologies such as big data, AI, and 5G in intelligent manufacturing, product innovation and R&D, and the development of digital collaboration platforms. These efforts have significantly enhanced PROYA’s level of digitization and intelligence, setting a benchmark for the high-quality development of the cosmetics industry.
With the help of “digital intelligence” tools, PROYA has progressively achieved information-based digital management across various areas, including R&D, testing, production, supply, and sales, providing robust support for business efficiency improvements. Among these achievements, PROYA’s 5G Smart Factory stands at the forefront of digital transformation and intelligent manufacturing. By integrating lean production, automated equipment, and information technology, it has adeptly explored market demand trends, enabling swift responses and highly flexible production operations. The introduction of 5G smart applications, intelligent devices, numerous first-generation equipment co-created through industry-university-research collaboration, as well as advanced technologies such as Manufacturing Execution Systems (MES) and Automated Production Scheduling (APS) in the factory, has contributed to driving the intelligent transformation of the cosmetics production process.
In the process of advancing its digital transformation, PROYA has also placed significant emphasis on the construction of an all-encompassing digital collaboration management system. By integrating and deploying intelligent office efficiency tools and business management systems, PROYA has achieved efficient collaboration and resource optimization throughout the entire process, from new product insights to product development and marketing. This online, intelligent, and collaborative management approach has not only promoted close cooperation across the company's internal departments but has also laid a solid foundation for the company's growth. It provides new tools and platforms to help PROYA realize its long-term goals for sustainable development.
Looking ahead, PROYA will continue to deepen its digital development strategy, driving digital transformation as the engine of progress. The company aims to become a benchmark for digital transformation in the cosmetics industry, pushing for both its own and the industry’s sustainable development.
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