Four years ago, the popularization of the skincare concept “#AM Vit C, PM Retinol#" significantly propelled the development and innovation of domestic beauty brands. As consumers become more knowledgeable about skincare, Chinese beauty brands are increasingly focusing on effective ingredients and scientific formulations to meet market demands. Currently, the hashtag #AM Vit C, PM Retinol# has garnered over 3 billion views across the Internet.
As a pioneer in this field, PROYA not only leads in popularity across various social media platforms but has also received authoritative recognition.
Recently, based on its research on the Chinese skincare market, Frost & Sullivan awarded PROYA's "AM Vit C, PM Retinol” products the certificates for "No. 1 in sales of ’AM Vit C, PM Retinol‘ skincare products in China for three consecutive years (2021-2023)" and "Leader in ’AM Vit C, PM Retinol‘ skincare products in China for three consecutive years (2021-2023) by sales.”
As a globally renowned growth consulting firm, Frost & Sullivan leverages its nearly 50 offices worldwide and over 3,000 consultants and analysts. Utilizing the industry's largest proprietary database, robust third-party databases, and expert networks, combined with extensive professional knowledge and consulting tools, the company ensures that certification results are fair and objective.
Frost & Sullivan's market certification reflects PROYA's leading position in the domestic skincare market.
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