On the afternoon of November 18, 2023, the Strategic Conference for PROYA's 20th Anniversary was successfully held in Hangzhou International Expo Center. Nearly a thousand people were present at the conference, including leading names from all walks of life worldwide, peers in the industry, partners and friends who have always supported and concerned about PROYA.
Themed by “20-year Journey, Boundless Exploration”, the Strategic Conference not only reviews the development of PROYA in the past 20 years, but also announces new journeys in various fields. In terms of sustainable development, PROYA and its ten major strategic partners (suppliers) jointly released a carbon emission reduction declaration. In terms of the public welfare, PROYA Foundation was formally established. In terms of the brand & product, PROYA introduced the new products of the Energy series.
Highlights of the Strategic Conference for PROYA's 20th Anniversary
Continue Another 20-year Journey for the Chinese Dream and Beauty Dream
As the founder and chairman of PROYA, Hou Juncheng reviewed the development of PROYA in the past 20 years.
Hou Juncheng, Founder and Chairman of PROYA
In order to make the Chinese dream and beauty dream come true, PROYA followed the trend of the time and seized opportunities to forge ahead. From the third- and fourth-tier market to the first-tier market and from on-site model to online model, PROYA has always followed independent R&D and production, and received the recognition and support of many international and domestic investors during its development from emergence to the position as a consumer market trend leader.
Hou Juncheng emphasized that in the past 20 years, PROYA has always taken scientific and technological innovation as the core driving force. In 2022 alone, PROYA 's investment in R&D reached RMB 128 million, a year-on-year increase of 67.15%. And the number of R&D personnel reached 229. In the meantime, the brand continued to build a professional R&D team through postdoctoral workstation construction and introduction of national talents. By the end of 2022, PROYA had owned 225 patents authorized by the state.
Moreover, PROYA also kept the bottom line of the enterprise and the industry with integrity and self-discipline, and insisted on giving back to the industry and society with gratitude to promote the high-quality development of enterprises, industries and even the country. Since it was floated on the stock market in 2017, PROYA has continuously made progress towards a world-class beauty enterprise through strategic upgrading, technological improvement, product optimization and marketing innovation.
Today, China has become the second largest cosmetics market in the world, and its vast market space and industrial bonus will lead to good development opportunities for the cosmetics industry. As the peak of China's cosmetics industry, PROYA has extended its vision to the broader international stage, with its ambitious and long-term goal of benchmarking the outstanding international enterprises. The brand strives to become a remarkable enterprise with a history of 100 years, adhering to the concept of “PROYA, a native of China, has a grand vision for the world”.
Join Hands with Industrial Partners to Create a Sustainable Future
As one of the leading enterprises in the cosmetics industry in China, PROYA has always regarded sustainable development as its core strategy.
At this strategic conference, PROYA and its ten major strategic partners (suppliers) jointly released a carbon reduction declaration - “Zero Carbon for Beauty”, committed to building a green supply chain and promoting carbon emission reduction in the whole value chain. PROYA will help them achieve their carbon emission reduction goals through training and sharing its own experience in sustainable action.
PROYA and its ten major strategic partners (suppliers) jointly released a carbon reduction declaration
Moving forward, based on its own business, PROYA will share its own concept of sustainable development to all stakeholders to drive the sustainable transformation of the whole value chain.
In addition, PROYA invited industrial experts to discuss and exchange views on the future trend and innovation direction of the cosmetics industry. Frankie Béchereau, Vice Chairman of Cosmetic Valley, France, came to the event and shared her experience and insights in the field of cosmetics and showed her recognition of PROYA's efforts in scientific R&D during the years.
Ms. Yan Jiangying, Chairman of China Association of Fragrance Flavour and Cosmetic Industries, recognized PROYA's persistent efforts for 20 years and pursuit for scientific and technological innovation in her speech. She pointed out that the brand has not only paid attention to environment protection, but also focused on social responsibility by playing a role in public welfare. She hoped that PROYA will stick to its original aspiration, keep the spirit of innovation, scientific research and craftsmanship in the future development, and globalize China's products, ideas and culture to show China's cosmetics industry to the world.
At the conference, PROYA also launched new products of the Energy series. On the occasion of PROYA's 20th anniversary, the Energy series is a sincere work for the wrinkle prevention of mature muscles.
Create a Wonderful Future with Love
Establishment of PROYA Foundation
On the occasion of the 20th anniversary, PROYA ushered in a new milestone regarding its public welfare undertakings. Approved by the Zhejiang Civil Affairs Bureau, PROYA Foundation was formally established.
Establishment Ceremony of PROYA Foundation
Insisting on the purpose of “Unite the power of goodness, promote social diversity and tolerance, create beauty, transmit beauty, and achieve beauty”, the foundation will devote more efforts to the education development in remote and poverty-stricken areas, promote the awareness of gender equality, and pay attention to public welfare undertakings such as the physical and mental health of socially disadvantaged groups, women and teenagers. The continuous efforts and actions have condensed into the background of PROYA's spirit and culture of being grateful.
Ms. Fang Aiqin, the chairman of PROYA Foundation, said: "After the establishment of PROYA Foundation, I hope that with more professional strength and serious attitude, we will uphold the mission of ‘Make the life of more people better’ and assume more social responsibilities.”
Fang Aiqin, Chairman of PROYA Foundation
20-Year Efforts for Original Aspiration
During the conference, Fang Yuyou, Co-founder and CEO of PROYA, also shared the fact that in the past 20 years, PROYA has improved its strength in brand, product, science and technology and strategy, and undergone repeated market trials.
Fang Yuyou, Co-founder and CEO of PROYA
PROYA has deepened its multi-brand construction and built a brand matrix, including PROYA, TIMAGE, Off & Relax, HAPSODE, INSBAHA and CORRECTORS; and broadened its category matrix to cover skin care, make-up, washing care and high-efficiency categories. It continues to focus on R&D, increases categories, upgrades products, and improves the matrix of major individual products. Furthermore, PROYA has paid attention to social issues such as gender equality and mental health, and launched a series of thematic videos to advocate positive ideas and convey brand values.
During the Double 11 Global Shopping Festival in 2023, PROYA boasted the best sales performance on Tmall and Douyin regarding the cosmetics industry and JD regarding domestic beauty products. In the future, PROYA will serve as the representative of "Chinese Brand" and thus show Chinese culture to the world.
Fang Yuyou said that in the next 20 years, PROYA will focus more on developing its potential, avoid setting restrictions for domestic brands and create a new future.
“20-year Journey, Boundless Exploration”, the Strategic Conference for PROYA's 20th Anniversary showed the world PROYA's leading position in technological research, sustainable development, public welfare undertakings and product innovation. Moving forward, PROYA will continue adhere to "boundless exploration" and make greater contributions to the cosmetics industry in China.
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