Recently, the Department of Economy and Information Technology of Zhejiang released the "List of Leading Enterprise of Private Economy Headquarters in Zhejiang Province in 2024". PROYA was recognized as a "Leading Enterprise of Private Economy Headquarters in Zhejiang Province in 2024", becoming the only beauty company in Zhejiang to receive this honor.
This selection marks the first of its kind in Zhejiang, aimed to accelerate the construction of a work system that supports the development of leading headquarters enterprises. It actively implements support measures in innovation, resources, talent, and product application, strengthens services for leading headquarters enterprises, and assists companies in enhancing their headquarters capabilities in Zhejiang.
Over the years, PROYA has remained steadfast in its pursuit of high-quality corporate development, with a core focus on technological innovation. The company continues to advance its "6*N" strategy, constantly exploring areas such as digital transformation, technological innovation, and sustainable development. In 2023, PROYA achieved a revenue of RMB 8.905 billion, a year-over-year increase of 39.45%. This achievement propelled the brand to the top position among Chinese beauty brands and made it the first to reach the RMB 8 billion mark among Chinese beauty enterprises. In addition to excelling in the domestic market, PROYA is also looking to the global stage, actively expanding into overseas markets, enhancing its international influence, and promoting Chinese beauty brands to the world.
In the future, PROYA will continue to increase investment in research and development, expand research areas, and integrate industry development trends of health, technology, and sustainability. The company is dedicated to playing a leading role in the industry, fostering the continuous prosperity and development of the cosmetics sector, and contributing to the economic growth of Zhejiang and the entire country.
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