Recently, Zhejiang Businessman held a series of events to celebrate its 20th anniversary. At the anniversary award ceremony, themed "Grateful for Your Companionship," more than seventy Zhejiang Businessman, including PROYA Chairman Hou Juncheng, Fotile Group Chairman and President Mao Zhongqun, and Hailiang Group Chairman Wang Lihong, were honored with the title of "Outstanding Zhejiang Entrepreneurs.”
Simultaneously, the 20th Anniversary Collector's Edition of Zhejiang Businessman featured an exclusive interview titled "Hou Juncheng: The Chinese Dream and Beauty Dream of PROYA." The article revisits Hou Juncheng's dedication to the "Siqian Spirit - the indomitable entrepreneurial zeal of Zhejiang businessmen to traverse the length and breadth of the land, devise innumerable strategies, engage in ceaseless dialogue, and bear untold hardships. This spirit has guided PROYA through two decades of growth, seizing opportunities, and forging ahead to become a leading domestic beauty brand listed on the stock market. The article also conveys Hou Juncheng's determination, as a pioneer in the beauty industry, to achieve the vision of "PROYA of China, PROYA of the World."