Recently, the China National Light Industry Information Center released the “List of ‘Pacesetter’ Cases for the 2024 Digital Transformation of China’s Light Industry". PROYA was successfully enlisted for its project “Empowering Brand Development through Digitalization”, emerging as a typical case in the aspect of advancing the “increasing variety, improving quality, and building brands” initiative through digital means.
In recent years, the “increasing variety, improving quality, and building brands” initiative has become a crucial lever for guiding the high-quality development of the consumer goods industry. As a leading enterprise in China’s cosmetics sector, PROYA has actively responded to national calls by positioning digitalization as a key driver for enhancing corporate competitiveness. By extensively applying advanced technologies such as big data, artificial intelligence, and 5G communications, PROYA has achieved significant results in areas such as product innovation and R&D, smart manufacturing, and the building of a digital collaboration platform. These efforts have effectively propelled PROYA’s comprehensive digital transformation and upgraded across multiple dimensions, including marketing, production, supply chain, and organizational management.
Looking ahead, PROYA is committed to advancing its digital development strategy with the aim of building a more efficient, intelligent, and sustainable business model. By doing so, PROYA seeks not only to enhance its own competitiveness and achieve its sustainability goals but also to contribute to the high-quality development of China’s cosmetics industry.
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