In 2023, PROYA embarked on campus recruitment themed by "Young and Fearless for Wonderful Future” in universities such as Tsinghua University, Peking University, Beijing Technology and Business University, Zhejiang University, China Pharmaceutical University and Jiangnan University. The brand devoted more energy and ideas to recruiting outstanding talents in colleges and universities. In order to make PROYA more popular among people, the brand re-started the employer brand building and passed on brand image as an employer to the society through various channels.
Campus Recruitment Journey Themed by "Young and Fearless for Wonderful Future”
Recently, PROYA won MOKA's "Most Popular Employer Brand for College Students" for its remarkable campus talent strategy and innovative campus recruitment model. This award is not only an affirmation of PROYA's campus talent strategy, but also a high recognition of PROYA's continuous pursuit of an excellent employer image.
The MOKA is also known as the "Oscar" in the HR section, and the award is famous for the strict evaluation criteria, aiming at finding emerging enterprises that really lead the development of the industry. In the evaluation for MOKA's "Most Popular Employer Brand for College Students", PROYA stood out with its unique campus talent strategy and recognition among college teachers and students.
In the future, we will highlight scientific and technological innovation, continue to promote innovation in talent management, and focus on the value and development of employees. Meanwhile, we will take practical actions to promote the employment of young talents to ensure their growth.
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