On May 22, the forum on "Understanding and Innovation in the Mechanism of Anti-Oxidation and Anti-Glycation", part of the 2025 China Conference of Cosmetics Science and Technology, was held in Kunming, Yunnan. The event was hosted by the China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI) and co-hosted by Proya Cosmetics. Yan Jiangying, Chairwoman of CAFFCI, attended the forum and delivered a speech. The forum brought together leading dermatological experts, representatives of cosmetic ingredient suppliers, and R&D teams from domestic beauty brands. They engaged in in-depth discussions on the scientific mechanisms, technological innovation, and practical applications of anti-oxidation and anti-glycation technology, providing robust support for whitening and anti-aging innovations based on this dual-action approach.
As a publicly listed leader in domestic beauty industry, Proya Cosmetics has been pursuing innovation in anti-oxidation and anti-glycation technology for 16 years. At the forum, Dr. Lieve Declercq, Chief Scientific Advisor of Proya Cosmetics and Vice President of the Proya Europe Innovation Center, provided a comprehensive explanation of PROYA's latest advancements in this area and their application in cosmetic R&D, showcasing the company's innovation and practical achievements in whitening and anti-aging solutions.
Throughout its research journey in anti-oxidation and anti-glycation technology, Proya Cosmetics has not only made breakthroughs in the scientific validation of product efficacy but also led the establishment of two industry group standards: Human Testing Method for Cosmetic Anti-Oxidation Efficacy and Human Testing Method for Cosmetic Anti-Glycation Efficacy. These are the world's first human testing standards for anti-oxidation and anti-glycation efficacy evaluation, marking a significant contribution to the standardization and regulated development of this field in the global cosmetics industry.
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