From March 20 to 22, Italian time, the 56th Cosmoprof Worldwide Bologna was grandly held in Italy. Proya Cosmetics appeared at this global industry event for the first time with its main brand PROYA, professional makeup artist brand TIMAGE, and Asian scalp health care expert Off&Relax, showcasing the scientific strength, product power, and brand expertise of China's leading beauty company comprehensively.
Hou Juncheng, Founder and Chairman of Proya Cosmetics, Hou Yameng, General Manager of Proya Cosmetics, Antoine Deconinck, General Manager of Proya Europe Innovation Center, Lieve Declercq, Chief Scientific Advisor of Proya Cosmetics and Vice President of Proya Europe Innovation Center, and Tang Yi, Founder of TIMAGE, attended this grand event, engaging in in-depth exchanges with well-known brands, scientific research institutions, upstream and downstream supply chain enterprises in the global beauty industry, actively expanding international resources to empower high-quality development of Proya Cosmetics.
At the core forum Cosmotalk of the exhibition, Dr. Lieve Declercq, as a representative of Chinese beauty companies, was invited to participate in a roundtable discussion with industry experts from Italy, the UK, and other countries around the theme of "Approaching Well-Aging Across Generations". Facing the trend towards younger and more diversified needs for anti-aging globally, Dr. Lieve Declercq shared PROYA's scientific insights and practical experience in the field of anti-aging, along with innovation strategies adopted based on changes in the demands of global consumers.
She pointed out that Asian consumers' attention to anti-aging has shifted from "passive repair" to "active prevention". Based on in-depth research into skin aging mechanisms, PROYA has gradually established a "stratified anti-aging" scientific system: for young consumers over 25 years old, focusing on sun protection, antioxidant, anti-glycation, and brightening to prevent photoaging and free radical damage from the source; for light mature skin over 30 years old, developing efficient ingredients such as peptides and retinol to enhance collagen regeneration and skin firmness; for mature skin, focusing on technologies like cellular energy supplementation to delay intrinsic aging processes.
Before and after the exhibition, PROYA's team, including Hou Juncheng, Hou Yameng, and Tang Yi, visited several European countries for visits and exchange activities, successively visiting the headquarters of global cosmetics manufacturer Intercos Group in Milan, Italy, and Evonik, a multinational special cosmetics group in Germany, among other globally renowned cosmetics industry enterprises. They conducted in-depth discussions on topics such as raw material innovation, R&D technology, and product development, aiming to absorb advanced international experiences while further deepening mutual understanding and laying a foundation for future win-win cooperation.
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