From March 26 to 29 (Italy time), the 57th Cosmoprof Worldwide Bologna 2026 was grandly held at the Bologna Exhibition Centre. Proya Cosmetics made another appearance at this global beauty event with its four major brands: the flagship brand Proya, professional makeup artist brand Caitang, Asian scalp care expert Off&Relax, and emerging makeup brand INSBAHA. Backed by its growing technological, product, and brand strength, one product each from Caitang and Off&Relax was nominated for the “Cosmoprof Awards 2026”, a prestigious global beauty industry competition, making Proya the only Chinese cosmetics company with two nominated products at the exhibition.
Mr. Hou Juncheng, Founder and Chairman of Proya Cosmetics, Mr. Antoine Deconinck, General Manager of the European Technology and Innovation Center, Dr. Lieve Declercq, Chief Scientific Advisor and Vice President of the European Technology and Innovation Center, and Mr. Tang Yi, Founder of Caitang, attended the exhibition. They held in-depth exchanges with renowned global beauty brands, research institutions, and supply chain enterprises to explore new paths for the global development of the beauty industry.
As one of the largest and most comprehensive professional exhibitions in the global beauty industry covering the entire industrial chain, this edition gathered more than 3,000 exhibitors and over 10,000 brands from 64 countries and regions. Through three major sectors—Cosmopack (supply chain and technology), Perfumery & Cosmetics, and Hair, Nail & Beauty Salon—the exhibition covered the entire chain from raw materials, formulas, and packaging materials to brands, channels, and end services, and is regarded as an important “barometer” for tracking the evolution of the global beauty industry.
# Innovative Strength Recognized Globally: Two Products Nominated for “Cosmoprof Awards 2026”
As a leading Chinese cosmetics enterprise, Proya Cosmetics’ booth became a popular destination in the Fragrance & Cosmetics zone. Its core brands and innovative products across skincare, makeup, and hair care attracted numerous international industry professionals to stop, experience, and exchange ideas. Through on-site interactions and professional presentations, the Proya team discussed the latest consumer demand trends, cutting-edge technological innovations, and potential cooperation opportunities with global partners, turning the booth into an international platform for display, communication, and co-creation.
During the exhibition, the highly anticipated “Cosmoprof Awards 2026” ceremony took place. Caitang Radiant Luminous Cushion Foundation & Concealer (Caitang Dual-Air Cushion) and Off&Relax Anti-Hair Loss & Strengthening Ampoule Serum stood out from more than 750 global entries with their outstanding formulas, remarkable efficacy, and innovative packaging designs, earning nominations in the Makeup and Hair categories respectively. This achievement reflects Proya’s precise insight into consumer needs and deep integration of technological innovation, as well as a full demonstration of the R&D and product innovation capabilities of Chinese beauty brands.
Designed to solve the dilemma of achieving lightweight texture and high coverage simultaneously, the Caitang Dual-Air Cushion features an original double-layer structure that combines foundation application and professional concealing in one compact. It also adopts a breakthrough dual oil-water control technology paired with patented hyaluronic acid-coated powder to intelligently balance skin conditions and create a long-lasting, flawless porcelain radiance finish. The Off&Relax Anti-Hair Loss Ampoule achieves dual breakthroughs in packaging and formula. Its dual-chamber fresh-keeping design separates and preserves active ingredients, which are activated with a simple twist before use. The formula contains 3.3% recombinant humanized type XVII collagen that penetrates directly to the hair follicle core, activating follicle stem cells and promoting hair growth.
The “Cosmoprof Awards” are co-hosted by the organizer of Cosmoprof Worldwide Bologna and BeautyStreams, a global beauty trend consultancy, and represent a highly authoritative and credible award in the global beauty industry. The jury rigorously evaluates entries worldwide based on formula, ingredients, packaging, sustainability, and other criteria, and the results are regarded as a key reference for global beauty innovation trends.
# Deep Engagement in International Dialogue: Invited to Share Chinese Beauty Research Insights
While showcasing its innovative strength across the board, Proya Cosmetics also took an active part in international industry dialogues to share China’s profound insights into the beauty market and product innovation. During the exhibition, Dr. Lieve Declercq, representing Chinese beauty enterprises, was invited to attend Cosmotalk, the flagship forum of the exhibition. Under the theme “Chinese Beauty Breakthrough: How Local Emerging Brands Are Reshaping the Chinese Beauty Market and Its Global Implications”, Dr. Declercq held in-depth discussions with industry experts from market research, skincare innovation, manufacturing, retail, and other fields across multiple countries.
Drawing on Proya’s in-depth insights and innovative practices, Dr. Declercq highlighted the rapid evolution of R&D capabilities among Chinese beauty brands, the emerging concept of “skin longevity” in skincare, and cutting-edge practices in preventive and long-term skincare innovation. She noted that Chinese beauty brands are building competitive barriers centered on “in-depth scientific research”. Through heavy R&D investment and ingredient innovation, they not only meet consumers’ efficacy expectations but also explain the mechanisms of action, driving skincare toward long-term skin health. Against this trend, “skin longevity science” in China shows a unique youthful characteristic: influenced by the cultural value of nurturing both inner and outer wellness, Chinese consumers proactively adopt preventive skincare at an earlier age to pursue long-term skin health. Such consumer perceptions and behaviors provide local brands with a distinctive global perspective.
Driven by science and youthful awareness, Chinese beauty brands attach critical importance to “equal emphasis on efficacy and experience”. Verifiable efficacy and transparent scientific evidence must be validated through product texture, skincare ritual, and usage scenarios to build genuine consumer trust. Dr. Declercq further emphasized that as China’s beauty industry pursues high-quality development, brands represented by Proya have cultivated a brand core with stronger international discourse power through skin science research, long-term R&D investment, precise consumer insights, and continuous improvement in local cultural expression and global communication.
From actively participating in authoritative domestic and international industry exhibitions, to deepening global innovation collaboration, and continuously driving the efficient transformation of R&D achievements into market value, Proya Group is systematically building global competitiveness and steadily advancing toward its “Double-Top Ten” strategic vision of ranking among the world’s top ten cosmetics companies in the next decade. Going forward, Proya will continue to take scientific and technological innovation as its core driving force, strengthen its global R&D system, promote the coordinated development of product innovation and international market expansion, and use a scientific and systematic “Chinese solution” to meet global consumers’ expectations for more effective and safer cosmetics. It will also join hands with domestic beauty enterprises to connect with outstanding global partners, conduct deeper cooperation in R&D, market expansion, and standard-setting, and help the Chinese beauty industry shine with more dazzling “Oriental Beauty Power” on the global stage.
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