Proya Company is committed to the cause of beauty, focuses on female beauty philosophy from inside to outside, and also leading enterprises' care for women to extend from individual skin nursing to the society as a whole. In 2013, Proya became the strategic partner of UN Women (the United Nations organization dedicated to gender equality and the empowerment of women). Welfare fund of ten million Yuan is expected to be invested by Proya in Chinese women welfare projects in succession. On September 12th, 2013, Proya held a press conference in Hangzhou with UN Women, and donated the first welfare fund of three million Yuan to UN Women. At the beginning of charity cooperation between the two sides, Proya launched nationwide “Brighter • Women Employment Equity Plan” (i.e.: beautiful one Yuan campaign) after the conference.
In the morning on November 18th, 2013, Proya gathered thousands of domestic and international partners to major attractions of the West Lake for the theme welfare activity of “‘Pursuing’ Wonderful World and Beautiful Life”. All raised fund was used for Women Employment Equality Project in China conducted by UN Women.
In the morning on November 19th, 2013, UN Women Global Forum convened by Proya was held. At the meeting, the CEO of Proya, Fang Yuyou led CEO of ten worldwide famous enterprises such as America Fuxiang, Italy Intercos, and Germany Menshen to sign “Women's Empowerment Principles” with UN Women.
In the 6th annual WEP meeting held by UN Women from Mar. 5th to 6th, 2014 in the New York headquarters of UN, Mr. Fang Yuyou, the CEO of PROYA, was the only Chinese entrepreneur invited to participate in the meeting. The executive director of UN Women--- the first female vice president of South Africa, Ms. Phumzile Mlambo-Ngcuka, had highly praised and showed great interest in PROYA’s Corporate Social Responsibility (CSR) Awareness and Innovative Public Welfare.
In Aug. 2014, Hou Juncheng, the chairman of board of PROYA, which was the first Chinese enterprise to donate to the UN-China Gender Fund, participated in the UN-China Gender Fund Conference and 7th Batch Projects Awarding Ceremony in Beijing, initiating the practice of UN-Enterprise jointly promoting and supporting the three-way project of “Gender Right and Business, Rights of Gender Minorities, and Gender and Disability”.
In Oct. 2014, the seminar “The Enlightenment of Female Leadership and Workplace Diversity to Commercial Development” was jointly held by UN Women and CKGSB and sponsored by PROYA, aiming to appeal to the whole society to jointly protect women’s rights.
In the future, PROYA and UN Women will carry out China Female Public Welfare Plan, putting CSR in pilot enterprises in the industrial zone of Zhejiang Province into internal practice, and will successively carry out more female public welfare projects, helping women to fulfill their dreams.